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Archive for March, 2007

Simple Guide to Website Promotion

I came across this great simple guide to website promotion. Other guides may get more specialized or more specific but you are basically still taking the steps outlined here.

If you have a website, it is pretty useless unless people come to see it. Unfortunately, it isn’t as easy as the saying, “Build it, and they will come.” Getting traffic to your site will take some work and a lot of patience. Here are a few tips that I have collected over the years.

  • Content – Don’t start promoting your site until you have content. Otherwise, people will visit your site and think it is useless. You want people to be impressed and to add it to their bookmarks.favorites.
  • Submit your URL to the top search engines – Don’t use a service, go to each of the main search engines and submit your website individually. Concentrate on Google, Yahoo and MSN since they are the biggest search engines. If you are in a vertical market, submit your website to a related specialty search engine. By hitting these sites individually, you make sure that they have your correct information.
  • Get other sites to link to you – Find related websites and ask them to link to you. You can also visit blogs and forums and post messages there. Be careful… You don’t want to be marked as a spammer. Make sure your posts are on topic and don’t just link to your site… Mention your site in your postings if you can.
  • Mention it in emails, business cards, etc. – You always want people to see your website name and address. When you send out emails, make sure you include it as part of your signature. You can also get inexpensive business cards at VistaPrint that will help people remember your address.
  • Be patient – It takes time time get listed in any of the search engines. It also takes time to build up a level of trust with web surfers. You want to make sure you don’t give up after 6 months. The longer you stay at it, the more hits you will get. But you also have to consistently update your site. No one wants to read out of date content.
  • SEO – SEO stands for Search Engine Optimization. This means making your website easy to be indexed by Google, Yahoo, and others. There are several parts to this:
  1. Robots.txt – This is a file in the root of your webserver that lets the search engine know what pages it is allowed to index. For example, you may not want it to index you images directory.
  2. Friendly URLs – If you are using a PHP, Perl, or ASP script for your site, see if you can use search engine friendly URLs. This is an option in many scripts that make the URLs easier to read by search engines (and humans).
  3. Metadata – Metadata is the “hidden” data in your web pages header that can contain key words and a summary about your website. Although search engines put less importance on metadata these days, it is still a good idea to utilize this feature.
  4. Sitemaps – Sitemaps are a listing of all the content on your site. If the search engine indexes the sitemap, it will then find all of your pages that you want indexed. Google has even created a special XML sitemap standard that allows you to specify options such as the importance and change frequency of each web page.

Thanks to TheInfoBox.

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How many lawyer jokes are there? Only three. The rest are true

Did you hear about the new sushi bar that caters exclusively to
lawyers? It’s called Sosumi.

Did you hear about the terrorists who took a whole courtroom full
of lawyers hostage? They threatened to release one every hour
until their demands where met.

Did you hear that the Post Office just recalled their latest
stamps? They had pictures of lawyers on them … and people
couldn’t figure out which side to spit on.

How are an apple and a lawyer alike? They both look good hanging
from a tree.

How can a pregnant woman tell that she’s carrying a future
lawyer? She has an uncontrollable craving for baloney.

How can you tell when a lawyer is lying? His lips are moving.

How does an attorney sleep? First he lies on one side then he
lies on the other.

How many lawyer jokes are there? Only three. The rest are true
stories.

How many lawyers does it take to change a light bulb? How many
can you afford?

How many lawyers does it take to change a light bulb? You won’t
find a lawyer who can change a light bulb. Now, if you’re looking
for a lawyer to SCREW a light bulb…

If a lawyer and an IRS agent were both drowning, and you could
only save one of them, would you go to lunch or read the paper?

What are lawyers good for? They make used car salesmen look good.

What do you call 25 attorneys buried up to their chins in cement?
Not enough cement.

What do you call 25 skydiving lawyers? Skeet.

What do you call 5000 dead lawyers at the bottom of the ocean? A
good start!

What do you call a lawyer gone bad? Senator.

What do you call a lawyer with an IQ of 50? Your Honor.

What do you throw to a drowning lawyer? His partners.

What does a lawyer do after sex? Pays the bill.

What’s the difference between a lawyer and a prostitute? A
prostitute will stop screwing you when you’re dead.

What does a lawyer get when you give him Viagra? Taller.

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